The Northside/Northline superneighborhood is located just outside of the 610 Loop, nestled between I-45 and the Hardy Toll Road. Although the neighborhood has been established for just over 100 years, its demographic, now comprised of a majority Latino population, has a younger average population when compared with other neighborhoods in the Houston area. This youthful, vibrant community represents Houston’s future. The branding guideline put forth intends to enhance the uniqueness and originality already present in Northline. The squared shape of the N logo references the breezeblocks that are commonly found within the neighborhood and has been rounded to give it a friendlier appearance. It is paired with the typeface Obviously from OH no Type Company, a funky typeface that is both bold and quirky in its appearance. The pairing allows for the authentic nature of Northline to shine through.